Arthur seemed like a nice enough man. His name reminded me of a game protagonist that I liked so I think that helped me in paying greater attention to his interview video better. He works as a creative designer at FoodPanda, Asia Pacific and had a formal education at Glasgow School of Art in Singapore. What struck me first was the photos that he took and the impeccable taste in fashion. Funnily enough, I owned the shirt he was wearing in the interview video.

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When asked about what drove him into joining the media industry, I was pleasantly surprised that he held a dear interest in SFX and movie effects, in which he gave ample examples of in movies. My first thought of movie effects was the Marvel movies so I could understand why he was interested in special effects. He regaled on his interest slowly expanding to graphic design due to the lack of work found in special effects and found that he enjoyed doing graphic design too. He talked about his work on the horror movie streaming site, ‘Jitters’, and the process of how he creates the logo and the technical experiments he made with it. It speaks in great lengths at how much he was ready to experiment in unconventional ways when faced with a difficult brief. 

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The second work that he talked about was his graphic poster design on a documentary called “Saving Jojo”. What struck me was at how the brief clearly stated for a documentary poster but the visual of said poster was completely different than what I had thought. Arthur played a fantastic spin on how a documentary poster is commonly portrayed and decided to remorph it with elements of an arcade game. Heavily inspired by PacMan, he redesigned the documentary poster into the style of the iconic arcade game, with the chimpanzee replacing PacMan as the integral character of the poster. His explanation of the process on how he ideated the concept to his superiors was heated and excited, a clear sign of how proud he was of the project and how much he enjoyed creating the work.

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Arthur was then asked on how to handle criticism and whether his works were ever rejected. He said that his works were rejected multiple times but that did not mean that that was bad news. He understood that receiving criticism on your work does not mean that the criticism was on you. He made clear that as a creative, you need to understand the rejection is a common occurrence in the creative industry and that you must not take it too personally. ‘Critique was made on the work, not you.’ That was the one point that he made that stuck to me.